Unless you’ve been in a cave for the past year, you already
know that Microsoft Dynamics CRM 2011 is one of the most readily-adopted
customer relationship management software programs and the Windows & Office
friendly interface is running laps around SalesForce.com and other public web
offerings. You probably also know that you can buy Dynamics CRM to install on
your client’s server, buy it from a private cloud company like Reviora, or buy
it from Microsoft in the form of CRM Online.
If you resell CRM, what you may not know is that Dynamics
CRM Online doesn’t allow you to control your margins. If you do know, then you are one step ahead
of your competition. The retail price is set (as of today) at $44 per user per
month, and then depending on your status with Microsoft, you will get a certain
dollar amount back per month in the first year, and then a reduced amount for
the second year and every year thereafter.
With a private cloud version of CRM, you can pay a highly
discounted price and then still charge $44 per user for up to a 5x increase in
your margins. If you can add additional
value in the form of training, implementation or customizations, you can charge
more and increase you margins even further.
Keep in mind that with CRM Online you are also implementing
a stripped down version of Dynamics CRM 2011 that Microsoft built as a
multi-tenant, direct-to-market platform.
Not only are customizations different and limited, but things such as
access to reports is not permitted, and third party plug-ins are either limited
or not-allowed, depending on the plug-in.
For a detailed comparison of Microsoft CRM private cloud vs
Microsoft CRM Online visit: http://reviora.com/cloud/microsoft-dynamics-cloud/crm-private-cloud/
- written and
published by Brian Sallee for Reviora, the leading provider of managed private
cloud solutions for ERP software and hosted dynamics. Call 888-REVIORA for
questions or comments