Monday, May 6, 2013

Increase your CRM revenue 5x



Unless you’ve been in a cave for the past year, you already know that Microsoft Dynamics CRM 2011 is one of the most readily-adopted customer relationship management software programs and the Windows & Office friendly interface is running laps around SalesForce.com and other public web offerings. You probably also know that you can buy Dynamics CRM to install on your client’s server, buy it from a private cloud company like Reviora, or buy it from Microsoft in the form of CRM Online.

If you resell CRM, what you may not know is that Dynamics CRM Online doesn’t allow you to control your margins.  If you do know, then you are one step ahead of your competition. The retail price is set (as of today) at $44 per user per month, and then depending on your status with Microsoft, you will get a certain dollar amount back per month in the first year, and then a reduced amount for the second year and every year thereafter. 

With a private cloud version of CRM, you can pay a highly discounted price and then still charge $44 per user for up to a 5x increase in your margins.  If you can add additional value in the form of training, implementation or customizations, you can charge more and increase you margins even further. 

Keep in mind that with CRM Online you are also implementing a stripped down version of Dynamics CRM 2011 that Microsoft built as a multi-tenant, direct-to-market platform.  Not only are customizations different and limited, but things such as access to reports is not permitted, and third party plug-ins are either limited or not-allowed, depending on the plug-in. 

For a detailed comparison of Microsoft CRM private cloud vs Microsoft CRM Online visit: http://reviora.com/cloud/microsoft-dynamics-cloud/crm-private-cloud/

- written and published by Brian Sallee for Reviora, the leading provider of managed private cloud solutions for ERP software and hosted dynamics. Call 888-REVIORA for questions or comments

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